ANALYSIS OF NEW LEXICAL UNITS EMERGING UNDER THE INFLUENCE OF SOCIAL MEDIA IN MODERN ENGLISH

Abstract

The rapid expansion of social media platforms has significantly reshaped contemporary English vocabulary, giving rise to a multitude of novel lexical units. This study investigates the emergence, classification, and functional roles of these new words within digital communication contexts. By analyzing recent trends across popular platforms such as Twitter, Instagram, and TikTok, the research identifies patterns of lexical innovation driven by technological interaction, cultural shifts, and user creativity. Emphasis is placed on the semantic adaptation, morphological processes, and pragmatic usage of neologisms, including abbreviations, blends, hashtags, and emoji-based expressions. The paper further explores how these linguistic developments influence everyday communication, social identity construction, and the rapid dissemination of ideas. Findings reveal that social media acts as both a catalyst and a laboratory for language evolution, challenging traditional norms while enriching expressive capacity. This analysis contributes to understanding the dynamic interface between technology, society, and linguistic creativity in modern English