DISCURSIVE REALIZATION OF THE LINGUOCULTURAL CONCEPT “SINCERITY” IN ENGLISH JOURNALISTIC DISCOURSE

Abstract

In recent decades, linguistics has increasingly focused on the study of language as a reflection of cultural and cognitive processes. Within this paradigm, linguocultural concepts are viewed as key units that encode culturally significant meanings and values. One such concept is “sincerity,” which occupies a central position in moral, social, and communicative practices