THE PSYCHOLOGY OF COLORS AND THEIR INFLUENCE ON HUMAN EMOTIONS AND BEHAVIOR

Annotatsiya

Color psychology is an interdisciplinary field that examines the relationship between colors and human emotions, cognition, and behavior. Colors have always been more than decorative elements; they are powerful visual tools capable of influencing perception, communication, and emotional responses. In modern society, color plays an essential role in architecture, monumental painting, interior design, education, healthcare, advertising, and digital media. Scientific studies demonstrate that colors affect attention, memory, decision-making, and physiological responses such as heart rate and stress levels. This article analyzes the theoretical foundations of color psychology, explains the psychological characteristics of major colors, and evaluates their importance in monumental painting. Special attention is given to color harmony as an essential artistic principle that enhances visual balance and emotional expression. The study concludes that knowledge of color psychology enables artists to communicate ideas effectively through harmonious compositions