STRATEGIES FOR DEVELOPING SMALL BUSINESSES BASED ON DIGITAL TECHNOLOGIES
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digital technologies##common.commaListSeparator## small business##common.commaListSeparator## digital transformation##common.commaListSeparator## developing countries##common.commaListSeparator## innovative developmentAnnotatsiya
This article provides an in-depth analysis of the strategic role of digital technologies in the development of small businesses. Using examples from developing countries, the study examines the impact of digital transformation processes on small business activities, particularly their role in expanding market opportunities, increasing efficiency, and enhancing competitiveness. The article substantiates e-commerce, digital marketing, financial technologies, and data-driven management approaches as key strategies for small business development. In addition, it scientifically demonstrates that the effective use of digital technologies is a crucial factor in shaping future global leaders, fostering innovative thinking, and achieving sustainable economic growth
