THE IMPACT OF SHORT-FORM EDUCATIONAL VIDEOS ON ENGLISH VOCABULARY RETENTION AMONG EFL LEARNERS

Abstract

Today, the advancement of digital technologies is introducing new educational tools into the foreign language teaching process. Interest in using short-form videos for educational purposes is growing, particularly because they have become an integral part of young people's daily lives. This article analyzes the impact of short-form educational videos on how EFL (English as a Foreign Language) learners acquire new words and retain them in memory over time. The simultaneous presentation of a word’s pronunciation, spelling, meaning, and contextual usage in short videos enables learners to process new lexical units through multiple information channels. The article outlines the theoretical foundations of video-based vocabulary instruction, highlights its differences from traditional approaches, and examines its potential for vocabulary retention. Additionally, it offers methodological recommendations for effectively integrating short educational videos into EFL lessons