COGNITIVE CATEGORIZATION IN MODERN DISCOURSE: AN ANALYSIS OF CONCEPTS, FRAMES, SCRIPTS, AND METAPHORS IN CROSS-CULTURAL COMMUNICATION

Abstract

This article explores how cognitive linguistics categorizes human thought through language, focusing on the foundational structures of concepts, frames, scripts, and metaphors. It reviews traditional theoretical frameworks and identifies current research gaps emerging from rapid digital transformation and cross-cultural communication. The study proposes methodological improvements, including corpus-based and multimodal analyses, to better map these cognitive categories in modern, technology-mediated discourse