THE SOCIO-PSYCHOLOGICAL FACTORS OF PROFESSIONAL MOTIVATION AMONG STUDENTS OF CREATIVE FIELDS

Abstract

This article examines the socio-psychological factors influencing the formation and development of professional motivation among students of creative fields. The study explores the impact of social environment, group interactions, pedagogical support, and peer communication on professional motivation. The findings indicate that socio-psychological factors play a crucial role in enhancing students’ interest in professional activity, initiative, and creative approach