THE CONNOTATIVE AND LINGUACULTURAL CHARACTERISTICS OF THE CONCEPT OF "BAXT / HAPPINESS"
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Connotation##common.commaListSeparator## linguacultrology##common.commaListSeparator## conceptual metaphor##common.commaListSeparator## translation strategies##common.commaListSeparator## collectivism and individualism##common.commaListSeparator## baxtAbstrak
This article aims to explore connotative and linguacultural characteristics of the concept of happiness within Uzbek and English languages. Utilizing semantic, connotative, and discourse analysis methodologies, the article explores how identical denotative states diverge into culture-specific mental maps. The findings reveal that while the Uzbek model of baxt is deeply anchored in collectivist values, familial continuity, destiny, and holistic well-being, the contemporary English model of happiness strongly prioritizes individual agency, personal choice, and subjective self-actualization. Additionally, the study evaluates the translation strategies required to reconstruct these underlying semantic layers across different stylistic registers and phraseological systems without succumbing to cultural stereotyping
