MEDIA CONTENT AS A MODERN EDUCATIONAL TOOL IN ENGLISH LANGUAGE TEACHING: METHODOLOGICAL AND EMPIRICAL PERSPECTIVES

Annotatsiya

The rapid digitalization of education has transformed traditional

approaches to English language teaching, placing media content at the center of

modern pedagogical practice. This article examines media content as a

contemporary educational tool and analyzes its methodological and empirical

impact on English language learning. Drawing on communicative, cognitive,

and sociocultural theories, the study explores how podcasts, television series,

and educational videos contribute to the development of linguistic competence,

learner motivation, and intercultural awareness. An experimental study

conducted with undergraduate EFL learners demonstrates that systematic

integration of media content significantly enhances listening comprehension,

vocabulary acquisition, and speaking fluency compared to traditional textbook[1]

based instruction. The findings confirm that media content, when

methodologically structured, functions not merely as supplementary material but

as a core instructional resource capable of aligning language education with the

realities of a digitally mediated world