INTERNET TEXT TRANSLATION

Аннотация

This article shows the main linguistic and cultural aspects of translating internet texts in modern digital communication. The study analyzes the specific features of internet language, including slang, abbreviations, emojis, memes, hashtags, and informal expressions commonly used on online platforms and social networks. The article also discusses the major challenges translators face while translating digital content and emphasizes the importance of preserving meaning, emotional tone, style, and cultural context. Furthermore, the research examines modern translation technologies, machine translation systems, localization strategies, and the role of human translators in intercultural communication. The article aims to explore effective methods of internet text translation and identify ways to improve translation quality in the digital age