EUPHEMISM TRANSLATION STRATEGIES: A COMPARATIVE STUDY OF ENGLISH AND UZBEK PUBLICISTIC TEXTS

Аннотация

This article examines the translation strategies used in rendering euphemisms in English and Uzbek publicistic texts. Euphemisms play a significant role in media discourse, political communication, and journalistic writing because they help soften harsh realities, avoid taboo expressions, and maintain politeness. The research analyzes linguistic and cultural differences between English and Uzbek euphemistic expressions and identifies the main translation techniques applied in publicistic materials. Comparative analysis demonstrates that literal translation is not always effective due to differences in cultural background, social norms, and communicative purposes. The study highlights the importance of contextual adaptation and semantic equivalence in achieving accurate and culturally appropriate translations