DIGITAL COMMUNICATION AND THE EVOLUTION OF ENGLISH NEOLOGISMS: WORD FORMATION, DISSEMINATION, AND THE IMPACT OF ARTIFICIAL INTELLIGENCE

Annotatsiya

The rapid development of digital communication has significantly influenced the evolution of the English lexicon. Social media platforms, online communities, messaging applications, and emerging digital technologies have created new communicative environments in which lexical innovation occurs at an unprecedented pace. As new technologies, social practices, and cultural phenomena emerge, speakers require new linguistic forms to describe them. Consequently, numerous neologisms have entered contemporary English, including terms such as doomscrolling, clickbait, cyberbullying, influencer, ghosting, and de-influencing. This article examines the relationship between digital communication and the development of English neologisms, focusing on the processes through which new lexical units are formed, disseminated, adopted, and potentially normalized within the language. Particular attention is given to social media as an accelerator of lexical innovation and to the role of artificial intelligence and generative AI in creating and popularizing emerging terminology. The article argues that digital communication does not simply increase the number of new words in English; it also changes the speed, mechanisms, and social conditions through which lexical innovation takes place. Artificial intelligence further contributes to this process by introducing terminology associated with machine learning, generative technologies, and human-AI interaction. The study concludes that digital communication represents one of the most influential environments for contemporary English lexical change