FUNCTIONAL ROLE OF PRESENT TENSE IN MODERN PUBLICISTIC TEXTS

Аннотация

This article examines the functional role of present tense constructions in modern publicistic texts. The research demonstrates that present tense forms in journalistic and analytical media communication perform not only temporal but also pragmatic, evaluative, and ideological functions. Particular attention is devoted to the role of present tense in constructing immediacy, emotional involvement, textual framing, and persuasive influence. Applying principles of functional linguistics, pragmatics, and text analysis, the article investigates how present tense contributes to the representation of social reality and audience interpretation in contemporary publicistic communication. The study argues that present tense functions as a multifunctional communicative mechanism shaping perception, evaluation, and interpretative impact within publicistic texts